Whimsy Climbs is a vibrant company that specializes in the creation and sale of unique cat-trees. Our cat trees bring a funky, fun and whimsical touch to the homes of cat owners who have a maximalist style and playful personality. We stand out from our competitors by offering durable stands that add a pop of color and fun to your home. Our target audience is individuals ranging between 25 to 50, specifically who have the finances to invest in their pets, people who don’t have children or who’s children hav moved out. These people are not only cat lovers but also art lovers who value the uniqueness and quality of our cat trees.
Visual Brand System
Graphic Design
Photo Editing
Illustrations
Logo Design
Pattern Design
This logo revolves around three concepts, the love we have for our cats. A heart formed by a cat and an abstraction representation of a cat-tree. The fonts were used because they best complimented the thick and thin of this lines within the icon. The font for “Whimsy” is friendly and quirky, while “Climbs” is bolder and sturdier.
This logo has an icon of a whimsical tree which is focusing on more the cat tree being represented. This drawing in the connection of the some themes of out stands being nature, along with the trees within nature that cats climb in the wild. The font for “Whimsy” was choose due to it fitting the theme and compliments the icon, while the font for “Climbs” was chosen because it is friendly and sturdy like our brand of cat-trees.
This last logo has an icon solely focused on the real user of our products, the cats themselves. It is a cats head with a curly whisker on each side to incorporate the quirkiness our company. For this logo the font for “Whimsy” is thinner than the one for “Climbs” to separate they from one another. They are both friendly fonts with high x-heights and rounded edges.
This comprehensive Branding Guide for Whimsy Climbs meticulously dissects every facet of the Brand Identity, ensuring a cohesive and impactful representation. It delves into the essence of the brand’s voice and resonates with its target audience. The guide meticulously outlines correct logo and pattern utilization while highlighting common missteps to avoid. It further elucidates the brand’s vibrant palette and distinctive typefaces, offering clear directives for their effective implementation.
Moreover, it presents a comprehensive stationary set section, covering essential elements such as envelopes and business cards, maintaining consistency across all touchpoints. Lastly, the guide culminates with an exploration of the whimsical charm inherent in the illustrated ad campaign, tying together the brand’s narrative with visually captivating storytelling
Whimsy Climbs celebrates the unique personalities of every cat! Our collection of cat stands caters to every temperament, ensuring both cats and their owners find the perfect fit. ur collection of cat stands caters to every temperament, ensuring both cats and their owners find the perfect fit. The aim with this campaign? To charm and delight our audience with its playful essence. This illustration series is just the beginning – the diverse array of feline personalities offers endless inspiration.
The first installment caters to artsy owners and their quirky companions, while the second is tailored for active cats and their fitness enthusiast parents. Lastly, we have a special tribute to the pampered princesses, whose every whim is lovingly attended to.
